The Natural Change Project
The Natural Change Project in Scotland
WWF’s innovative Natural Change Project was developed as a new response to the growing evidence that current environmental campaigns are not resulting in the depth of behavior change necessary. Using a pioneering values-based approach to inspire a diverse group of individuals, the project incorporated ideas from eco psychology, personal development, outdoor experiences, mentoring and leadership skills.
In 2007/08 a diverse set of influential professionals participated in Natural Change Project to create sustainable behavior and attitude change.
The Natural Change –psychology and sustainability report reveals the process of change that took place for The Natural Change Project participants, the workshop approaches used and makes valuable recommendations for future behavior change campaigns.
In 2010 a second group of influential leaders from the Scottish education system will participate in the Natural Change – leadership from the heart of nature programme.
Details of theses projects are available on the project website www.naturalchange.org.uk